Sara Seufzer’s Inspiring Experience at Redken Artist Connect (RAC) in Las Vegas March 5, 2025

Empowering Education

At The Salon Professional Academy, we believe in continuous learning and bringing the best industry knowledge to our students. Our dedicated educator, Sara Seufzer, recently attended Redken Artist Connect (RAC) in Las Vegas—a premier event where top Redken artists share the latest techniques, trends, and innovations. Sara returned with incredible insights that will undoubtedly enrich our cosmetology program. Here’s a look at her experience and key takeaways from the event.

Transforming Education: Facilitation vs. Teaching

One of the standout concepts Sara encountered was the distinction between teaching and facilitating. Teaching provides essential information, while facilitation creates moments of learning where students engage and explore. The balance between these two approaches helps future stylists develop both their technical skills and creative thinking. Understanding “where we are” versus “where we want to go” is key to effective learning.

Exciting Techniques & Trends from RAC

Sara was inspired by various techniques shared by top Redken artists, including:

• Lifting Without Bleach – Utilizing permanent color followed by Shades EQ gloss instead of traditional bleach for a gentler approach to achieving lift.
• Perky Bangs & Long Layers – Trends brought to life by Marco Arena, emphasizing soft, natural movement.
• The Six-Card Stack – A cutting technique taught by Adrienne Dara that creates versatile, dynamic layers.
• Predicting Future Trends – Marco Arena’s insights on upcoming style shifts, including the Italian Bob, modern mullet, layered bangs, the ‘90s blowout, and accessorized hairstyles.

Bringing RAC Knowledge to Our Students

Sara is eager to implement her learnings at TSPA. One major revelation was the impactful way classes at RAC were structured. Every session followed a five-step opening approach, enhancing engagement and retention:

1. Power Pose – Starting with confidence.
2. Asking Two Questions – Engaging participants immediately.
3. Acknowledgment – Addressing “What’s in it for me?”
4. Earn the Right – Establishing credibility and value.

This method resonated so deeply that Sara recognized it even before she formally learned about it. She plans to integrate this structure into TSPA classes, making learning experiences more immersive and effective.

Exciting Product Innovations

RAC also introduced groundbreaking Redken products and color innovations that are set to revolutionize hair artistry:

• New Shades EQ Colors – Enhanced blonde and red shades with NV and NP.
• Naked Gloss Shine Oil – Providing superior shine and smoothness.
• Flash Lift with 8 Levels of Lift – A game-changer in hair lightening.
• Redken Acidic Bonding Concentrate Serum – A powerful tool for strengthening and restoring hair health.

A Powerful & Emotional Moment

One of the most impactful sessions for Sara was led by Johnny Stiletto, focusing on purpose, peace, and possibilities. Through a guided imagery exercise, attendees reflected on their personal and professional paths. The experience was so moving that nearly everyone in the room was in tears. This session reinforced the idea that we are all on the right path, that support is all around us, and that it’s okay to not be okay. This profound takeaway will be carried into the classroom to inspire our students as they navigate their own journeys.

How RAC Shapes Future Careers

Attending RAC was a powerful reminder of the vast career opportunities within the beauty industry. The event showcased two educational paths: one focused on facilitation and growth for educators, and another centered on hands-on learning for stylists. Beyond working behind the chair, Redken provides a career roadmap, showing aspiring professionals that the possibilities in the industry are endless. Whether through education, product development, or artistic direction, there is a path for everyone.

Looking Ahead

Sara’s experience at RAC will have a lasting impact on TSPA’s curriculum and our students’ futures. By integrating these advanced techniques, cutting-edge products, and impactful teaching methods, we continue to elevate the education we provide. We are thrilled to see how these insights shape the next generation of stylists at The Salon Professional Academy.

Stay tuned for upcoming workshops and training sessions where we’ll bring these incredible lessons to life!

Interested in learning more about our cosmetology programs and how we integrate industry-leading education? Contact us today and take the first step toward your future in beauty! 651-340-0958   ~  admissions@tspamaplewood.com